Deep Product

Insights and advice from the deeper layers of product leadership

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The Art of Arguing

Most of us try to avoid arguments with our peers. We have so many of them regardless. However, provoking productive disagreements is a key leadership skill you want to master. Here is how fostering healthy debates is essential for effective leadership and better outcomes. Yes, you want people to argue with you.

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The Critical Role of Product Strategy When Resources Are Limited (Part 2 – Rounds A, B, and Later)

When you start selling your product, you feel great, but that doesn’t last for too long. At some point, the results you expected and even produced in the past aren’t replicating. You add features, you replace salespeople, but it doesn’t help. You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue.

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Leadership Without Authority on Steroids

Leadership without authority is product management 101. You must master it to succeed, in most cases with developers. But as a product executive, you must take it to the next level – and this time use it with the entire management team.

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Do Your Customers Really Want to Pay Less?

We all want maximum value for minimum effort or cost. But which one is more important? In times of an economic downturn, it is very tempting to offer less for lower prices. But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers.

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Your Customers Won’t Change, You Should

In the journey to product-market fit many companies take a giant leap of faith in how important and prevalent the problem they are solving is. That’s the #1 reason for startup failure. To make sure it doesn’t happen to you, you must look at your customers for what they are and not for what you want them to be.

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From Product Management Back to Strategy

In recent years it seems that product management is all about execution and delivery. But you can’t really succeed this way, at least not the way your company needs you to. Here are three mindset changes that you need to make sooner rather than later.

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4 Misconceptions About the Customer Journey

A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. Hint: it’s not features. As product leaders you cannot ignore the full customer journey to make sure it makes sense. Here are four things you might be missing.

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Registration for the 11th

CPO Bootcamp

in now open!

Registration for the 11th

CPO Bootcamp

is now open!

A special earlybirds discount:

10% off

the early registration price,

until April 13th.