Deep Product

Insights and advice from the deeper layers of product leadership

How to Encourage Your Team to Take More Risks

Taking risks is an inherent part of product leadership. But what happens when your team members have a hard time doing so, at least to the extent that you need them to? Here are a few things you can do to help them master this important skill.

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Those Customer Requests in Your Backlog

Your customers seem to want new features all the time. If they use your product, that’s a great signal – it means they care and they want to do more with it. But you end up with an endless list of features in your backlog. Here is a quick guide to managing them.

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The Right Way to Ask For Additional Resources

Did you ever find yourself struggling to explain to your manager why you need more people? You know you can’t continue this way, but while they sympathize with your struggle, they are not willing to give you what you ask for. The good news is that there is another, much more effective way to ask for additional resources, and here it is.

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Negotiate the Problem, Not the Solutions

Product leadership seems to require nonstop negotiation with everyone you work with. You have limited resources on one hand and major decisions to make on the other. But are you negotiating the right things? It’s easy to debate solutions, but it’s hardly effective. To generate agreement when people disagree you must dive deeper. Here’s how.

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Your Technology’s Potential Is a Dangerous Weapon

Technology is awesome. It can do so many things, and it is always tempting to see what it can do next. But as a product leader, you are here for other reasons. You need to lead the product to business success. While that needs to rely on technology, technology is still just a means to an end. Here are a few things to consider before you implement your technology’s fullest potential.

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3 Creative Levels in Your Product Career

Product management is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels – each relevant to a different stage in your career and your product. Where are you now?

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3 Blind Spots in Your Product Leader Interviews (Company Side)

Hiring a product leader is never easy. You are looking for a partner to join your team and take a significant leadership role. In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Here are a few things to consider when you seek your next product leader.

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Why Tools Are Not the Answer

Running a successful product organization is hard. There are so many challenges, and everyone’s day-to-day is super hectic. It’s no wonder there are many tools that try to resolve this. But tools alone won’t fix anything and can do the opposite. Here’s why.

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