“Noa guided us to think strategically and in an organized process about the actual needs of our customers and our position in the market. Working with Noa has broadly affected all the company's stakeholders, from the developers' level of features to the business and marketing level and the way they approach customers. It also helped put the focus on the product's value proposition and roadmap.

Noa also helped us established a successful collaborative relationship between the product team and the R&D engineers. Through conversations about our daily problems and challenges, combined with Noa's considerable experience in product management roles, we managed to establish a convenient working method based on agile principles. This collaboration allowed the product manager and engineers to work comfortably with each other.”