Deep Product

Insights and advice from the deeper layers of product leadership

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Why Your OKRs Aren’t Moving the Business

Teams invest hours in OKRs and still don’t see movement. What’s missing is the link between strategy, everyday decisions, and honest measures. Here’s how to spot the silent traps and make OKRs actually drive outcomes.

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The Four Pillars of Product Excellence

If your PMs look “not good enough,” check the environment first. Are you setting them up for success? What used to work when you were a smaller team might no longer fit, but it’s not always the people’s fault. Here is how to help them shine before you decide they don’t.

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Stop Ticketizing Feature Requests

If you are triaging requests all week and still cannot explain why something is in or out, the system is failing you. You are mixing ongoing communication with one-off escalations. Here is what to do instead.

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Company Strategy vs. Product Strategy

From a distance, strategy can look like a single, unified force – vision, goals, execution, all aligned and moving as one. But look closer, and a quiet split appears: company strategy tackles width, while product strategy tackles depth. One cannot succeed without the other.

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The Four Product Risks in the AI Era

These days, it feels like anything can be built – and that’s exactly where the danger hides. AI doesn’t just add new powers. It quietly shifts what makes a product matter, work, and last. The old risks are still here – but their shadows now fall in unexpected places. Here’s how they show up today.

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How AI Changes Your Problem Space

AI is changing everything, including the problems your potential customers are dealing with. From opening new opportunities to killing entire markets, here is how AI should impact your strategy.

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Product Strategy in the AI Era

AI changes the world. While everyone wants to move fast, the question of whether or not you are moving in the right direction becomes more critical than ever. To navigate smartly in this new world, you must have a good plan, which makes sense – namely, product strategy. Here is why and what you can do once you have one.

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How to Get Product Managers to Do Important Stuff

The kind of work that sharpens judgment rarely feels urgent, but avoiding it for too long has a significant impact. The question isn’t how to push it onto the calendar. It’s why it keeps falling off. And how do you make it part of the way your team works without having to force it?

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The Magical Tool You Are Not Using Enough

Can you tell your product’s story? Is it a good one to tell? Strategy and storytelling may seem like opposite skills, but they actually go hand in hand. Leading your product to success requires both, and here is how to combine them.

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Five Reasons to Write Down Your Thoughts

Writing is not what you do after thinking. It’s how you begin to understand what’s really on your mind. It clears the fog, calms the chaos, and brings your thoughts into focus. If you’ve ever had to lead through uncertainty, these five reasons might just speak to you.

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Registration for the 11th

CPO Bootcamp

in now open!

Registration for the 11th

CPO Bootcamp

is now open!

A special earlybirds discount:

10% off

the early registration price,

until April 13th.