Deep Product

Insights and advice from the deeper layers of product leadership

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Vision Doesn’t Start Where Customer Requests End

Product leaders often feel that if their roadmap focuses primarily on addressing customer requests, something is wrong. They want to bring in vision, innovation, and forward thinking. But this split creates unnecessary guilt and pulls teams away from the real work of building product strength.

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Working With the Future

When the future feels overwhelming, it’s not because it’s uncertain, but because it feels chaotic. When everything seems possible at once, it becomes hard to decide what actually matters and where to focus. Here is how to give uncertainty a shape you can work with, instead of letting it turn into paralysis.

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How to Be Strategic Even if You Can’t Set the Tone

When the CEO sets the strategy, what is your role as a product leader? How can you be strategic when the strategy is set by someone else? Surprisingly, there is no contradiction there, and in most cases, there is more room for you than you think. You just have to know where to look for it.

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When OKRs Don’t Work, the Problem Is Elsewhere

Many teams abandon OKRs after doing “everything right” and still feeling stuck. The missing piece is rarely the framework itself, but the thinking and decisions around it. This article breaks down what OKRs can’t fix – and what has to happen elsewhere.

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The Illusion of Alternatives

Some decisions feel hard not because they are complex, but because they are framed wrong. We get stuck when we compare reality to an option that exists only in our dreams and isn’t a real alternative. But we still can’t decide until we realize that. Here is how to identify if that’s the case and move on.

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Keeping Your Product Roadmap Relevant Over Time

Keeping a roadmap relevant over time is harder than creating a good one in the first place. When change is constant, plans that optimize for certainty quickly become a liability. This article explores how to design roadmaps that stay useful even as assumptions break.

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How to Explain Your Product So People Finally Get It

Most teams jump too quickly to “what we do.” But without a logical story that shows why the problem exists and why current solutions fail, the pitch never lands. This structure helps you build a value proposition that is clear, differentiated, and strategically sharp.

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The Human Stories You Must Be Able to Tell

Too many talks and too many strategies sound right on paper but fail to land with real humans. What’s missing is the depth: the fears, doubts, motivations, and internal monologues that shape every decision. Here’s how to see those hidden journeys and use them to make the impact you want to make.

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Your Manager’s Confidence Meter

Your success at work depends not only on what you achieve but on how confident your manager feels in your ability to get there. Yet few of us think about what drives that confidence, or what erodes it. Here’s how to build it deliberately, and earn more trust, autonomy, and support.

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Registration for the 11th

CPO Bootcamp

in now open!

Registration for the 11th

CPO Bootcamp

is now open!

A special earlybirds discount:

10% off

the early registration price,

until April 13th.