Deep Product

Insights and advice from the deeper layers of product leadership

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The Team Topology That Drives Product Impact

Splitting responsibilities within a product team is a tricky challenge for every product leader. There is no universally correct answer, but there are universally incorrect ones. Let’s explore what makes the right team setup and how you can get there with your own team.

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A Simplified Roadmap Storytelling Framework

Your roadmap is not just a list of features over a timeline. It is a story that explains how the company can reach its goals using the product. The crux of the problem is that the story isn’t written yet. You have to work it out as you go. Here is a simple framework to help you succeed.

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Onboard Yourself Whenever You Can

Stepping into a new role—or refreshing your perspective in an existing one—requires more than just doing the job. It’s about identifying compromises, fixing root causes, and delivering undeniable value. Here’s how to re-onboard yourself and remind your team why they can’t do without you.

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Why I Started Using Google

For me, Google’s value proposition wasn’t what most of you would think. Do you know why people use your product? You might be surprised by what you find if you ask the right questions.

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How to Help Your Company “Speak” Strategy

Many product leaders complain that the company doesn’t have a strategy. But strategy is a mindset, and if you want to help your company get there, it starts with everyday discussions. Here’s how to make strategy a core part of the company culture.

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Ownership Must Be Seen to Be Done

Ownership isn’t just about doing the work—it’s about taking the mental load off your manager while stepping into full leadership. And it requires ongoing communication. Here’s how to make your ownership visible and impactful.

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Certainty Has Left the Building

Decision-making is not always about right and wrong. Many times, and especially in product management, it is about careful risk management. A practical guide to shifting your mindset.

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The Value Curve Is Not Linear

More doesn’t always mean better. Better quality or performance doesn’t necessarily mean more value. And for some products, the minimum value is close to perfect. This guide will help you understand your product’s value curve so you can invest your resources where it makes the most impact.

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How to Make Hard Decisions

Making tough decisions is messy—no perfect answers, just trade-offs and courage. Here’s how to keep moving forward without letting complexity hold you back.

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Sure, but Why?

Explaining the ‘why’ when asking for something is important both in personal and work relationships. In product leadership, clear context and purpose make all the difference, building trust and understanding across teams. Here’s a guide to making sure your ‘why’ is as clear as your request.

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Registration for the 11th

CPO Bootcamp

in now open!

Registration for the 11th

CPO Bootcamp

is now open!

A special earlybirds discount:

10% off

the early registration price,

until April 13th.