Deep Product

Insights and advice from the deeper layers of product leadership

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Ownership Must Be Seen to Be Done

Ownership isn’t just about doing the work—it’s about taking the mental load off your manager while stepping into full leadership. And it requires ongoing communication. Here’s how to make your ownership visible and impactful.

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Certainty Has Left the Building

Decision-making is not always about right and wrong. Many times, and especially in product management, it is about careful risk management. A practical guide to shifting your mindset.

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The Value Curve Is Not Linear

More doesn’t always mean better. Better quality or performance doesn’t necessarily mean more value. And for some products, the minimum value is close to perfect. This guide will help you understand your product’s value curve so you can invest your resources where it makes the most impact.

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How to Make Hard Decisions

Making tough decisions is messy—no perfect answers, just trade-offs and courage. Here’s how to keep moving forward without letting complexity hold you back.

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Sure, but Why?

Explaining the ‘why’ when asking for something is important both in personal and work relationships. In product leadership, clear context and purpose make all the difference, building trust and understanding across teams. Here’s a guide to making sure your ‘why’ is as clear as your request.

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How to Help Your Team Take More Ownership

Getting your product team to take full ownership can feel like an uphill battle. It’s not just about giving instructions but about changing mindsets. Here’s how to help your team step up, take charge, and own the outcomes—inside and outside their usual boundaries.

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Let’s Talk About Faster Horses

There is no way to succeed without talking to customers. But whenever I say that, people bring up the famous quote about ‘faster horses.’ Whether the quote itself is authentic or not, you shouldn’t take it as an excuse not to talk to your customers. Instead, you should know how to do so and what to ask. Here are the concepts that you need to be aware of.

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When the CEO Doesn’t Get It

Product leaders and CEOs often see things differently. That’s how it should be. But many product leaders take it personally, and instead of partnering with their CEOs they try to minimize the interference. Here is what you really need to do when you feel they don’t get it.

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Don’t Forget the ‘Up’ in Bottom-up Planning

We all know that good planning starts top-down by understanding the strategy and drawing your actions from it. Unfortunately, for various reasons, it’s not always possible to do so. Sometimes, you need to plan bottom-up, but don’t throw the baby out with the bath water. Here is how to ensure you don’t remain at the bottom, even if you can’t start at the top.

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Registration for the 11th

CPO Bootcamp

in now open!

Registration for the 11th

CPO Bootcamp

is now open!

A special earlybirds discount:

10% off

the early registration price,

until April 13th.