Deep Product

Insights and advice from the deeper layers of product leadership

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The Product Manager’s Pushback Guide

When your manager is excited about a direction that doesn’t feel right, you theoretically have two options: frustrate them or lose your voice. But there’s a third option: partner with them to find a new path. Here is how to get there.

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Why You Must Talk About the Why

When the plan is set, the instinct is to move straight into execution. But if you want to turn a project from box-checking into impact, you must start with the “why” – even if you think it’s clear. Here are three reasons to always talk about the why.

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Why Your OKRs Aren’t Moving the Business

Teams invest hours in OKRs and still don’t see movement. What’s missing is the link between strategy, everyday decisions, and honest measures. Here’s how to spot the silent traps and make OKRs actually drive outcomes.

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The Four Pillars of Product Excellence

If your PMs look “not good enough,” check the environment first. Are you setting them up for success? What used to work when you were a smaller team might no longer fit, but it’s not always the people’s fault. Here is how to help them shine before you decide they don’t.

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Stop Ticketizing Feature Requests

If you are triaging requests all week and still cannot explain why something is in or out, the system is failing you. You are mixing ongoing communication with one-off escalations. Here is what to do instead.

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Company Strategy vs. Product Strategy

From a distance, strategy can look like a single, unified force – vision, goals, execution, all aligned and moving as one. But look closer, and a quiet split appears: company strategy tackles width, while product strategy tackles depth. One cannot succeed without the other.

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The Four Product Risks in the AI Era

These days, it feels like anything can be built – and that’s exactly where the danger hides. AI doesn’t just add new powers. It quietly shifts what makes a product matter, work, and last. The old risks are still here – but their shadows now fall in unexpected places. Here’s how they show up today.

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How AI Changes Your Problem Space

AI is changing everything, including the problems your potential customers are dealing with. From opening new opportunities to killing entire markets, here is how AI should impact your strategy.

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Product Strategy in the AI Era

AI changes the world. While everyone wants to move fast, the question of whether or not you are moving in the right direction becomes more critical than ever. To navigate smartly in this new world, you must have a good plan, which makes sense – namely, product strategy. Here is why and what you can do once you have one.

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Registration for the 11th

CPO Bootcamp

in now open!

Registration for the 11th

CPO Bootcamp

is now open!

A special earlybirds discount:

10% off

the early registration price,

until April 13th.