Do Your Customers Really Want to Pay Less?
We all want maximum value for minimum effort or cost. But which one is more important? In times of an economic downturn, it is very tempting to offer less for lower prices. But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers.
What One Spotify Ad Can Teach Us About Competition
Your competition includes more than the companies that provide the same product or service as you do. Understanding the full space of competitors will help you to know and lead your product at a whole new level.
