Company Strategy vs. Product Strategy

From a distance, strategy can look like a single, unified force – vision, goals, execution, all aligned and moving as one. But look closer, and a quiet split appears: company strategy tackles width, while product strategy tackles depth. One cannot succeed without the other.
A Simplified Roadmap Storytelling Framework

Your roadmap is not just a list of features over a timeline. It is a story that explains how the company can reach its goals using the product. The crux of the problem is that the story isn’t written yet. You have to work it out as you go. Here is a simple framework to help you succeed.