The Critical Role of Product Strategy When Resources Are Limited (Part 2 – Rounds A, B, and Later)

When you start selling your product, you feel great, but that doesn’t last for too long. At some point, the results you expected and even produced in the past aren’t replicating. You add features, you replace salespeople, but it doesn’t help. You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue.

Great Sales and Marketing People Aren’t Enough

There is a perception that great salespeople can sell anything to anyone. They might, occasionally, but do you really want your success to depend on that? Here is what it takes to help them succeed consistently and at scale.

3 Signals That Your Customers Are Ready for You

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. Here is what to look for.

What Your Customers Won’t Tell You

Product managers need to talk to customers. It’s not always easy, and they don’t always tell us what we want to hear. But if we listen carefully, we can learn much more than what they actually say. Here is what my boss once taught me about how to really listen to our customers.