Certainty Has Left the Building

Decision-making is not always about right and wrong. Many times, and especially in product management, it is about careful risk management. A practical guide to shifting your mindset.

How to Make Hard Decisions

Making tough decisions is messy—no perfect answers, just trade-offs and courage. Here’s how to keep moving forward without letting complexity hold you back.

Validation Is the Wrong Word

Everyone knows you can’t build a startup without proper validation. But validation is not the best word to describe what you really need to do and which results you can expect from it. Here is why, and what you need to do instead.

Smart Use of Principles

Principles are a very powerful tool in product leadership. They can help you create clarity and alignment, and separate the wheat from the chaff. Here are a few ways to use them in your everyday tasks, and some cases where they are not the right tool.

Product Strategy 101: How to Continue When There Isn’t a Right Answer

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. Moreover, it’s not like there is a right answer that is objectively true (and even if there was, you wouldn’t be able to know it). Sounds confusing? It is. But here are quick methods to take you out of the talking and into action.