The Value Assessment Framework (Part 2)
Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. Here is a simple framework to help you understand what they need, and more importantly – where are your current gaps.
Your Customers Won’t Change, You Should
In the journey to product-market fit many companies take a giant leap of faith in how important and prevalent the problem they are solving is. That’s the #1 reason for startup failure. To make sure it doesn’t happen to you, you must look at your customers for what they are and not for what you want them to be.
