Why You Must Talk About the Why

When the plan is set, the instinct is to move straight into execution. But if you want to turn a project from box-checking into impact, you must start with the “why” – even if you think it’s clear. Here are three reasons to always talk about the why.

Company Strategy vs. Product Strategy

From a distance, strategy can look like a single, unified force – vision, goals, execution, all aligned and moving as one. But look closer, and a quiet split appears: company strategy tackles width, while product strategy tackles depth. One cannot succeed without the other.

How AI Changes Your Problem Space

AI is changing everything, including the problems your potential customers are dealing with. From opening new opportunities to killing entire markets, here is how AI should impact your strategy.

How to Get Product Managers to Do Important Stuff

The kind of work that sharpens judgment rarely feels urgent, but avoiding it for too long has a significant impact. The question isn’t how to push it onto the calendar. It’s why it keeps falling off. And how do you make it part of the way your team works without having to force it?

The Magical Tool You Are Not Using Enough

Can you tell your product’s story? Is it a good one to tell? Strategy and storytelling may seem like opposite skills, but they actually go hand in hand. Leading your product to success requires both, and here is how to combine them.

How to Run Product Hackathons

Why do some hackathons make real progress and others just fade away? Maybe it’s not about the coding, or the ideas, or even the demos, but how you think about the problem first. Here’s how to run yours the right way