The Critical Role of Product Strategy When Resources Are Limited (Part 2 – Rounds A, B, and Later)

When you start selling your product, you feel great, but that doesn’t last for too long. At some point, the results you expected and even produced in the past aren’t replicating. You add features, you replace salespeople, but it doesn’t help. You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue.

Great Sales and Marketing People Aren’t Enough

There is a perception that great salespeople can sell anything to anyone. They might, occasionally, but do you really want your success to depend on that? Here is what it takes to help them succeed consistently and at scale.

From Product Management Back to Strategy

In recent years it seems that product management is all about execution and delivery. But you can’t really succeed this way, at least not the way your company needs you to. Here are three mindset changes that you need to make sooner rather than later.