The Right Questions To Ask Your Customers
The strategic process requires you to interview potential customers to better understand what they need. Talking to customers is important also on an ongoing basis, to make sure you are staying in touch with the market. But what do you need to ask in these interviews? There are a few common pitfalls to avoid, so here is a quick guide.
The Sales Funnel Isn’t Really a Funnel
A good product strategy helps you to acquire happy customers and retain them over time. On your way there, there are many potential weak links that can prevent it from happening. Here is how product strategy helps you overcome them.
The Magical Tool You Are Not Using Enough
How well can you tell your product’s story? Is it a great one to tell? Make sure you use this very powerful tool correctly, to get the most out of it.
The Major Pitfalls of Lean Startup
Lean is a great methodology, but like any other methodology, it can be abused if not deeply understood. In my work with startups I noticed two common pitfalls – opposite sides of lean taken to the extreme without staying true to its core principles. The pitfalls are listed below, as well as how to avoid them.
What Is Your COVID-19? and Are You Ready?
COVID-19 caught us all by surprise, and had a dramatic effect on various industries and a huge number of companies. Even if your industry or company is only mildly impacted, it is a good opportunity to stop and think about what an equivalent crisis would be in your case. Preparation goes a long way, here is how you can prepare for the worst.
Not Everyone Has to Be Your Customer
I’m sure you all know that, but knowing and doing are very different things. Here is a quick guide on when and how to let go.
What One Spotify Ad Can Teach Us About Competition
Your competition includes more than the companies that provide the same product or service as you do. Understanding the full space of competitors will help you to know and lead your product at a whole new level.
Becoming a Strategic Product Leader, Part 3: Own the Big Picture
We live in a constant battle between tactical and strategic. Without ongoing care, the tactical will always win. Take it upon yourself to bring everyone back on the strategic track to make sure you are doing the right thing.
Why Strategic Focus Is Important Even for a Hairdresser
To succeed in business, radical focus and discipline are needed. You need to be willing to lose some of your business, in order to grow it further.
