Why I Started Using Google

For me, Google’s value proposition wasn’t what most of you would think. Do you know why people use your product? You might be surprised by what you find if you ask the right questions.

Why Great Products Aren’t Always Successful

Having a great product – one that customers really love, is important, but it is not enough to ensure the product’s success. There are other things that need to happen, and not all of them are in your hands or even in the company’s hands. Here are a few pitfalls to avoid.

Creating Clarity in a Complex Reality

As a product leader, your role entails much more than leading the product itself. It often involves complex decision-making – and many decisions that you can’t necessarily make on your own. Here is a simple tool that will help you create clarity and lead to alignment and better decisions.

6 Types of Competition That You Must Be Aware Of

Sometimes your competitors are not the usual suspects. They might not be the products that appear exactly in your category, and honestly, they might not be products at all. Here are six categories of competition that you must be aware of.

How to Create Magical Products and Truly Solve Your Customers’ Problems

Real invention is hard, that’s why real innovation is hard. Evolution is much easier than revolution. But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. Here are 3 methods to do so.

Your Customers Won’t Change, You Should

In the journey to product-market fit many companies take a giant leap of faith in how important and prevalent the problem they are solving is. That’s the #1 reason for startup failure. To make sure it doesn’t happen to you, you must look at your customers for what they are and not for what you want them to be.

4 Misconceptions About the Customer Journey

A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. Hint: it’s not features. As product leaders you cannot ignore the full customer journey to make sure it makes sense. Here are four things you might be missing.

What a Customer Journey Really Looks Like

The customer journey is such an important tool when building your product strategy. It must make sense for people to make even a single purchase. In product-led growth, its importance is even more significant. But many people don’t deal with it at the proper depth. Here is an example of how it really works.

Product-Led Growth Is a Misleading Name

Everyone wants to be product-led these days. But does that mean that you are doing product-led growth? And speaking about growth, how strong is this promise? Here is a disambiguation guide to help you understand what product-led growth really means, and what it doesn’t.

3 Ways To Educate the Market That Actually Work

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? It’s all about what you want to educate them on.

3 Misconceptions About Product-Led Growth

Product-led growth (PLG) is a hot buzz. Looking at companies that succeeded with it, it seems to be an easy solution for many problems. But is it? Don’t rush into it without understanding what you get into.

Your Technology’s Potential Is a Dangerous Weapon

Technology is awesome. It can do so many things, and it is always tempting to see what it can do next. But as a product leader, you are here for other reasons. You need to lead the product to business success. While that needs to rely on technology, technology is still just a means to an end. Here are a few things to consider before you implement your technology’s fullest potential.