How To Help Your Team Make Better Decisions

Managing smart people is a privilege, but can also be confusing at times. When is it time for you to step in, and where should you let them lead without interference? When it comes to decision making, especially with important decisions, there is a lot you can do to help this balance feel natural and beneficial for everyone involved. That’s true even if your people are more experienced than you are.
The Sales Funnel Isn’t Really a Funnel

A good product strategy helps you to acquire happy customers and retain them over time. On your way there, there are many potential weak links that can prevent it from happening. Here is how product strategy helps you overcome them.
What One Spotify Ad Can Teach Us About Competition

Your competition includes more than the companies that provide the same product or service as you do. Understanding the full space of competitors will help you to know and lead your product at a whole new level.