4 Misconceptions About the Customer Journey

A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. Hint: it’s not features. As product leaders you cannot ignore the full customer journey to make sure it makes sense. Here are four things you might be missing.

What a Customer Journey Really Looks Like

The customer journey is such an important tool when building your product strategy. It must make sense for people to make even a single purchase. In product-led growth, its importance is even more significant. But many people don’t deal with it at the proper depth. Here is an example of how it really works.

Product-Led Growth Is a Misleading Name

Everyone wants to be product-led these days. But does that mean that you are doing product-led growth? And speaking about growth, how strong is this promise? Here is a disambiguation guide to help you understand what product-led growth really means, and what it doesn’t.

The Blessing and Curse of Product-Led Growth

Product-led growth is a hot trend. But how can you tell if it’s just a trend or a real revolution? B2C companies have been doing it for years, so perhaps it’s just a new name for old stuff? The answer, as always, is complicated. Here is what you need to know in order to have a solid opinion.

3 Misconceptions About Product-Led Growth

Product-led growth (PLG) is a hot buzz. Looking at companies that succeeded with it, it seems to be an easy solution for many problems. But is it? Don’t rush into it without understanding what you get into.

3 Wrong Reasons to Give Up on PLG

Product-led growth is one of the hottest topics in our industry. Some people swear by the name of it, while others disregard it completely. One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. Don’t decide based on the wrong reasons.