Measuring Product-Market Fit in B2B

Product-market fit in B2B isn’t something you can just feel your way into – you’ve got to measure your way there, even if your numbers are small. And honestly, it’s not about fancy dashboards; It’s about noticing real signals. Are people leaning in? Are deals moving forward? That’s what matters. Pirate Metrics helps you track this, even across long sales cycles and complex buyer journeys. Let’s take a look at how to apply it.

Product Strategy Lessons From Henry Ford

Ford Model T revolutionized transportation and powered multiple other revolutions. What made it such a success, and what can we all learn from it? Hint: innovative technology can only take you so far.

3 Ways To Educate the Market That Actually Work

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? It’s all about what you want to educate them on.

3 Reasons Your Customers Aren’t Buying Your Product

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Here are three reasons why this happens, and what you can do to overcome each of them.

Educating the Market Starts With a Need

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. There has to be an unmet need that you can answer. And yes, even Facebook had one.