How to Create Magical Products and Truly Solve Your Customers’ Problems

Real invention is hard, that’s why real innovation is hard. Evolution is much easier than revolution. But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. Here are 3 methods to do so.

3 Signals That Your Customers Are Ready for You

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. Here is what to look for.

Your Customers Won’t Change, You Should

In the journey to product-market fit many companies take a giant leap of faith in how important and prevalent the problem they are solving is. That’s the #1 reason for startup failure. To make sure it doesn’t happen to you, you must look at your customers for what they are and not for what you want them to be.

Those Customer Requests in Your Backlog

Your customers seem to want new features all the time. If they use your product, that’s a great signal – it means they care and they want to do more with it. But you end up with an endless list of features in your backlog. Here is a quick guide to managing them.

Your Technology’s Potential Is a Dangerous Weapon

Technology is awesome. It can do so many things, and it is always tempting to see what it can do next. But as a product leader, you are here for other reasons. You need to lead the product to business success. While that needs to rely on technology, technology is still just a means to an end. Here are a few things to consider before you implement your technology’s fullest potential.

Why Tools Are Not the Answer

Running a successful product organization is hard. There are so many challenges, and everyone’s day-to-day is super hectic. It’s no wonder there are many tools that try to resolve this. But tools alone won’t fix anything and can do the opposite. Here’s why.

Strategic Product Bugs

Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your product strategy, and if not fixed, it will be very difficult for your product to succeed. Here are a few popular strategic bugs and how you can fix them.