4 Misconceptions About the Customer Journey
A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. Hint: it’s not features. As product leaders you cannot ignore the full customer journey to make sure it makes sense. Here are four things you might be missing.
What a Customer Journey Really Looks Like
The customer journey is such an important tool when building your product strategy. It must make sense for people to make even a single purchase. In product-led growth, its importance is even more significant. But many people don’t deal with it at the proper depth. Here is an example of how it really works.
3 Hidden Forces in Your Customers’ Ecosystem That You Must Be Aware Of
There are many ingredients needed in order for your product to succeed. Not all of them are related to your product, or even to your product’s domain. Your customers’ ecosystem has more impact on your ability to succeed than you might think. Here is why.
You Can’t Sell Your Product, They Have to Buy It
There comes a time with every product when there is a focus on sales. Money time. But like pregnancy, sales processes take time and can’t always be rushed. Surely, there are things you can do to speed up the process, but it’s usually not selling. What is it then? The answer is below.
How to Remove Hidden Barriers From the Customer Journey
In product-led growth, the customer journey is everything, and optimizing it is the only way to grow. Even without product-led growth, it has a significant impact on your ability to meet your goals. But are you aware of all the ways in which the customer journey for your product isn’t optimal? Here are a few methods to find these hidden barriers and remove them.
Post-Launch Guide for Product-Led Growth
Your journey to product-led growth starts way before you actually launch the product, but it definitely doesn’t end there. Realistically, this is just the beginning. Here are the things to keep in mind when your product meets the road.
