The Value Curve Is Not Linear

More doesn’t always mean better. Better quality or performance doesn’t necessarily mean more value. And for some products, the minimum value is close to perfect. This guide will help you understand your product’s value curve so you can invest your resources where it makes the most impact.

Your Product Is Broader Than You Think

Customers don’t care about your tech—they care about results. What happens online is only part of the picture. Here is how you can make sure you are building a holistic solution.

Let’s Talk About Faster Horses

There is no way to succeed without talking to customers. But whenever I say that, people bring up the famous quote about ‘faster horses.’ Whether the quote itself is authentic or not, you shouldn’t take it as an excuse not to talk to your customers. Instead, you should know how to do so and what to ask. Here are the concepts that you need to be aware of.

The Value Assessment Framework (Part 1)

Your product sells not for its features, but for the value it brings to your customers. Defining the value though is easier said than done. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

The Customer Experience That Matters Most

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. Is it a great one? Here are a few points to consider.

Registration for the 11th

CPO Bootcamp

in now open!

Registration for the 11th

CPO Bootcamp

is now open!

A special earlybirds discount:

10% off

the early registration price,

until April 13th.