Your Problem Isn’t the Leaky Bucket, It’s the Clogged Pipe

The leaky bucket is a known metaphor in sales. If your funnel isn’t converting well, there is no point in adding more leads into it, since they will not convert and there is no gain here. But the truth is, that not only will it not result in a positive impact, it can also actually cause you harm. To understand why, we need to switch to another water-related metaphor: the clogged pipe.