Competitive Storytelling
When you are asked to provide competitive analysis, don’t treat it as a chore. If you imagine diving into endless lists of feature comparisons, think again. The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level.
6 Types of Competition That You Must Be Aware Of
Sometimes your competitors are not the usual suspects. They might not be the products that appear exactly in your category, and honestly, they might not be products at all. Here are six categories of competition that you must be aware of.