Measuring Product-Market Fit in B2B

Product-market fit in B2B isn’t something you can just feel your way into – you’ve got to measure your way there, even if your numbers are small. And honestly, it’s not about fancy dashboards; It’s about noticing real signals. Are people leaning in? Are deals moving forward? That’s what matters. Pirate Metrics helps you track this, even across long sales cycles and complex buyer journeys. Let’s take a look at how to apply it.