Deep Product

Insights and advice from the deeper layers of product leadership

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3 Creative Levels in Your Product Career

Product management is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels – each relevant to a different stage in your career and your product. Where are you now?

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3 Blind Spots in Your Product Leader Interviews (Company Side)

Hiring a product leader is never easy. You are looking for a partner to join your team and take a significant leadership role. In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Here are a few things to consider when you seek your next product leader.

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Why Tools Are Not the Answer

Running a successful product organization is hard. There are so many challenges, and everyone’s day-to-day is super hectic. It’s no wonder there are many tools that try to resolve this. But tools alone won’t fix anything and can do the opposite. Here’s why.

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Product Leadership Is a Team Sport

Influence without authority has always been the foundation of product management. As product leaders, this is even more important. To succeed, we must influence areas that are way beyond our control, and that’s a completely different ball game. Here are the things you must master in order to succeed.

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Minding Your Manners With Stakeholders

Working well with stakeholders is crucial for your success. We often feel that they keep coming with requests that we have to deal with, which might lead to negative dynamics. Since it’s such an important topic, here are some guidelines to follow to make sure you are doing well.

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How to Maintain a Fresh Perspective

One of the hardest things to do as a product leader or entrepreneur is to think about what you are already doing with a fresh eye. You are too immersed in what you have now to be able to see anything else. But often this is key to making the right decisions and identifying risks before they materialize. Here are two ways to do so.

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3 Surprising Product Strategy Benefits

Not having a product strategy is often painful. You feel the impact of not knowing where you are going. But when you want to convince the company to invest in building such a strategy, you need to be able to explain what good it will bring. Here are three benefits of having a solid product strategy in place.

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Product Strategy Iterations

A solid product strategy takes time to build. It usually involves hard decisions and non-trivial questions, which take time to answer well. It can’t be done in a rush, things need to sink in so that you can think it through. Here is the method I use for creating a product strategy that makes sense.

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The Power of Not Understanding

One of the places where product leaders add the most value is by connecting the dots. Seeing a broad picture and making sure everything fits together is one of our superpowers. But what happens when the dots don’t connect? It’s your responsibility to call it out, even if you don’t fully understand why.

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Registration for the 11th

CPO Bootcamp

in now open!

Registration for the 11th

CPO Bootcamp

is now open!

A special earlybirds discount:

10% off

the early registration price,

until April 13th.