Deep Product

Insights and advice from the deeper layers of product leadership

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How To Be Strategic Even if You Can’t Set the Tone

When the CEO sets the strategy, what is your role as a product leader? How can you be strategic when the strategy is set by someone else? Surprisingly, there is no contradiction there, and in most cases, there is more room for you than you think. You just have to know where to look for it.

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Who Owns the Technical Debt?

Technical debt is always a hot discussion topic between product managers and engineers. It is not always clear how to handle it right, and who is the decision-maker. My recommendation is that product managers own it like they own any other feature. But beware – with great power comes great responsibility. Are you ready for it?

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Are You Using Your Creativity the Right Way?

Product managers need to be creative. But I often see them do it wrong (especially in interviews), or believing that “they don’t have it” so they can’t move up the ladder to their next level. Creativity has many forms, and you only need some of them for your product career. Here are some dos and don’ts.

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The Sales Funnel Isn’t Really a Funnel

A good product strategy helps you to acquire happy customers and retain them over time. On your way there, there are many potential weak links that can prevent it from happening. Here is how product strategy helps you overcome them.

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The Major Pitfalls of Lean Startup

Lean is a great methodology, but like any other methodology, it can be abused if not deeply understood. In my work with startups I noticed two common pitfalls – opposite sides of lean taken to the extreme without staying true to its core principles. The pitfalls are listed below, as well as how to avoid them.

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What Is Your COVID-19? and Are You Ready?

COVID-19 caught us all by surprise, and had a dramatic effect on various industries and a huge number of companies. Even if your industry or company is only mildly impacted, it is a good opportunity to stop and think about what an equivalent crisis would be in your case. Preparation goes a long way, here is how you can prepare for the worst.

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Why I Started Using Google

For me, Google’s value proposition for me wasn’t what most of you would think. Do you know why people use your product? You might be surprised by what you find if you ask the right questions.

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Registration for the 11th

CPO Bootcamp

in now open!

Registration for the 11th

CPO Bootcamp

is now open!

A special earlybirds discount:

10% off

the early registration price,

until April 13th.