Deep Product

Insights and advice from the deeper layers of product leadership

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Should You Aim High or Higher?

Product leadership is about finding the right business opportunities to accomplish with the right product. When looking for the next one, how can you tell if it’s right? And what if there is another, better one, just around the corner? It might be hard to decide, but this quick guide will help you move forward.

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How to Focus Everyone on Product-Market Fit

Product-market fit in many ways is like the holy grail for startups. It’s hard to find, and the promise is that once you do your (startup’s) life will change forever. One of the key contributors to finding it is focus. You need to keep your eyes on the ball. But how to do that when there are a dozen pairs of eyes? This method will help you make sure everyone is working against the same goal.

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3 Pitfalls to Avoid When Setting Goals for Product Managers

Measuring the performance of product managers is a real challenge for a number of reasons. When planning the product managers’ goals, this challenge can translate into taking the wrong direction altogether. Here is a new way to look at product management goals, and make them a useful tool for both you and your team.

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The Inherent Tension Between Roadmaps and OKRs

Every roadmap is a plan, but a plan is worth nothing if not executed upon. Once the essence of your roadmap is ready, it’s time to put timelines on it. But how can you commit to results that would happen in the future? Honestly, you can’t. But there is still a lot you can do to help everyone understand where you are going and how.

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They Are Not Product People

As product leaders we work with so many stakeholders, and we strive to include them in the product definition processes. While generally this is the right thing to do, there is one line that you don’t want to cross: letting them do the product work instead of you, or expecting them to contribute more than they can. Here is a quick guide to finding the right balance.

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Are Your Product Metrics Well Defined?

Defining the right product metrics is a common challenge for product leaders. There are many things to consider at the strategic level, but the details also matter a lot. Here is a quick method to make sure what you measure truly answers the important questions.

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Building Trust When Things Get Rough (Part 2)

Trust, as in almost anything in relationships, is built with honest communication. Unfortunately, many times it’s not as easy as it sounds, and it’s hard to be honest even with ourselves. Here are a few simple guidelines to boost your courage and help you make these not always easy conversations.

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Building Trust When Things Get Rough (Part 1)

As product leaders, we are entirely dependent on others to be able to deliver results. We need them to follow our guidance, and that cannot happen without trust. Here are a few guidelines to help you re-establish trust when you feel you are in a constant uphill battle.

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A New Level of Freedom in Roadmap Discussions

Roadmap discussions often become about features and timelines. While this is an important step in the process, it shouldn’t be the first. As a product leader, you need to make sure you facilitate the right discussions – both with your product managers and with your management team. Here is the interim level that many product leaders miss.

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Registration for the 11th

CPO Bootcamp

in now open!

Registration for the 11th

CPO Bootcamp

is now open!

A special earlybirds discount:

10% off

the early registration price,

until April 13th.