Deep Product

Insights and advice from the deeper layers of product leadership

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Building a Multi-Dimensional Roadmap

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. Navigating all of it could be challenging, so here is a simple tool that will help you find your way.

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Why You Should Ban Features From Roadmap Discussions

Your roadmap should be much more than a list of features. Simply listing your features could be easier or even what is expected of you, but doing so will miss the whole point of why you are creating a roadmap at all. Here’s how you should be thinking about it.

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How to Manage Your CEO

Product leaders and CEOs tend to have complicated relationships because of the obvious overlap in their responsibilities. Managing your CEO is one of the most important skills that you can master as a product leader. Here’s a quick start guide.

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The Right Roadmap Mindset

To be successful, your company needs an excellent roadmap, but how can you make sure you have the right one? It all comes down to mindset. Here is why and how to get there.

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Hiring Your First Product Manager

The first product manager in a startup is a critical role with immense impact on the startup’s success – both in the short and long term. However, understanding what you really need and then finding the right person is quite a challenge. Here are the things that you must keep in mind before – and during – the search process.

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The Best Ghostwriter for the Company Strategy

The company strategy can make or break a business. While it is the CEO’s job to make sure they have a great strategy, it is extremely challenging to create one. So how can you, as the product leader, help, and what is your role in shaping this strategy? Find all the answers in this quick guide.

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Should You Aim High or Higher?

Product leadership is about finding the right business opportunities to accomplish with the right product. When looking for the next one, how can you tell if it’s right? And what if there is another, better one, just around the corner? It might be hard to decide, but this quick guide will help you move forward.

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How to Focus Everyone on Product-Market Fit

Product-market fit in many ways is like the holy grail for startups. It’s hard to find, and the promise is that once you do your (startup’s) life will change forever. One of the key contributors to finding it is focus. You need to keep your eyes on the ball. But how to do that when there are a dozen pairs of eyes? This method will help you make sure everyone is working against the same goal.

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3 Pitfalls to Avoid When Setting Goals for Product Managers

Measuring the performance of product managers is a real challenge for a number of reasons. When planning the product managers’ goals, this challenge can translate into taking the wrong direction altogether. Here is a new way to look at product management goals, and make them a useful tool for both you and your team.

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The Inherent Tension Between Roadmaps and OKRs

Every roadmap is a plan, but a plan is worth nothing if not executed upon. Once the essence of your roadmap is ready, it’s time to put timelines on it. But how can you commit to results that would happen in the future? Honestly, you can’t. But there is still a lot you can do to help everyone understand where you are going and how.

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They Are Not Product People

As product leaders we work with so many stakeholders, and we strive to include them in the product definition processes. While generally this is the right thing to do, there is one line that you don’t want to cross: letting them do the product work instead of you, or expecting them to contribute more than they can. Here is a quick guide to finding the right balance.

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Registration for the 11th

CPO Bootcamp

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Registration for the 11th

CPO Bootcamp

is now open!

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until April 13th.