Noa is an experienced Product Executive, leading software teams and products for 20+ years. Noa’s experience crosses industries, company sizes, and business models.
Noa serves as a member of the Advisory Board for startup companies, and as a mentor in multiple accelerators.
Noa teaches and writes about product leadership and is a regular top-rated speaker at professional conferences and panels.
Noa was VP Product @ Twiggle in its first years, Head of Product @ eBay Israel where she built and led the product team of eBay’s Structured Data Group in Israel, and Senior PM @ Imperva – leading one of its two core products in the 3 years preceding the successful IPO in 2011.
From eCommerce to cyber-security, from 13 people to 30,000 and everything in between, Noa managed enterprise B2B products selling to the largest companies in the world, B2C products serving hundreds of millions of users, and combined the best of both worlds in B2B2C models.
Backed by a rich R&D background originating from the IDF’s Computing and Cyber Defense Academy (AKA MAMRAM), Noa is an expert in AI, Big Data, and Deep Technology products.
Noa co-created and delivered the product management course in the Adelson School of Entrepreneurship in IDC (Israel’s first private university), and is a part of the organizing team of Israel’s largest annual product conference Product Excellence.
Noa wrote an e-book about product-market fit, and is a regular contributor to magazines like PM Insider and Product Coalition.
Infinify specializes in consulting and mentoring product executives and CEOs. We help companies reach product-market fit, build world-class product organizations and make the product org a strategic pillar in the company management.
The participants in our programs also benefit from the 15 years of personal and professional coaching experience Noa has, in which she constantly took people to their next level.
Mathematics and Computer Science
(Magna Cum Laude)
From Tel-Aviv University
Specialization in Strategy and Entrepreneurship
(Cum Laude)
From Tel-Aviv University
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